Changing the look of your vehicle was once a matter of painting and pinstripes. While the latter was possible as a do-it-yourself project, attempting a home paint job meant specialized equipment, clean space and experience on the part of the hobbyist to achieve a pro result. Sure, auto body shops offered re-painting, but that was generally in a single colour, though perhaps you could choose premium paints and effects. If you wanted a business logo or some form of personal expression, that required a specialty paint job.

The Vinyl Wraps Alternative

Enter vinyl wraps, a new approach to altering your car’s appearance that originates more from the specialty side, not the auto body paint job. Vinyl wraps are the hot property in personalizing vehicles. From simply adding a business logo to changing a vehicle’s colour, the market is expanding and exploding, becoming an exciting and popular aftermarket treatment.

One of the key ways this marks change for the progressive shop that offers vinyl wrapping is the need for creative graphic artists, rather than skilled painting technicians, particularly for the logo and personalization aspects. There is, however, a busy market for the simpler colour change customer. Some customizing shops see clients who will change car colour with the seasons. Becoming a popular high-end look, others look to “chrome deleting” — using wraps to match originally chrome accents to the rest of the car body colour. And, proving there’s something for everyone, clients can add chrome features using vinyl wraps as well.  

Vinyl Wraps Benefit, Life Span

Vinyl Wrap paint

Still, professional vinyl wrapping is not a DIY pursuit. There are plenty of tips, tricks and techniques needed to master wrapping, not to mention the experience that evolves from performing wrapping jobs regularly. Done right, a wrapping job can last 5 to 7 years. There are some general recommendations too, since some vehicles wrap better than others. Theses rules suggest not wrapping a car worth under $40,000 or older than seven years. Precision machining of body panels is much more prevalent on late-model, high-end vehicles. The spacing on these cars aid the vinyl wrapping process, aiding the final process result as indistinguishable in appearance from a paint job.

Vinyl wrapping is reversible, and as a secondary feature, protects the original paint job, potentially increasing resale value by preserving the car’s condition. Vinyl wraps are designed to be removeable. The wrap is heated and removed simply. There is no damage or alteration of the paint finish kept under wraps.

Since a typical wrapping job runs between $3,000 and $5,000, it’s not for everyone. For the company out to customize its fleet or bring a new twist to marketing, or the vehicle mod enthusiast out to create a unique look for his latest tuner ride, vinyl wrapping is a powerful tool.