Traders General Insurance Company started in 1954 in Scarborough, Ontario, providing its clients with home and auto coverage. It built a niche as a group insurance provider, a role it continues today, as one of the leading group providers in Canada. Its target markets are medium to large groups, continuing to offer car and home insurance.

Traders General Insurance was bought up by the Aviva Canada group. Part of the British based Aviva, the Canadian division follows the parent company’s strategy of aggressive growth through acquisitions, mergers and partnerships. In keeping with Aviva’s move to one corporate brand, Traders General Insurance currently does business as Aviva Traders.

Aviva Worldwide


With over 31 million clients around the world, Aviva is one of the largest insurance companies in Europe. It’s the largest in the UK and with the recent acquisition of RBC Insurance, it’s one of the top three insurance companies in Canada. The company is not shy about pushing its name into a singular brand, covering general insurance, life insurance and asset management products. With its business growth model built around acquisitions comes a push toward a unified brand, as clients of Traders General experienced.

Aviva Car Insurance Products and Features


Active in the Canadian market, Aviva is attuned to the variable needs of car insurance from province to province. Even in markets where public insurance is required, Aviva makes optional coverage and add-ons available where provincial regulations permit. In other provinces, the company offers a variety of ways to protect your car and family, including some industry leading products.

Ride sharing providers such as Uber have been in the news as they move into Canadian cities. Based around the idea of a car owner acting as a part-time cab driver using their own vehicle, ride sharing is catching on all over. Under Canadian insurance rules, however, commercial use of a personal vehicle is a risky proposition and drivers may be refused coverage if there’s an incident while the car is being used for ride sharing. Aviva has developed a ride sharing insurance endorsement for Ontario motorists who want to enter this new niche in the contemporary economy.

Another feature available in select provinces is the Disappearing Deductible. Adding this benefit to your car insurance policy will reduce your deductible amount each year you have a claims-free driving record. String five years together and your deductible could drop to zero. If you’ve been claims free with another insurance company, Aviva will still honour that time if you transfer your coverage to them.

In addition to accident forgiveness and new car guarantee coverage, which are common in many markets, Aviva offers Conviction Protector coverage to protect your car insurance rates, even after you have one minor moving violation.

Typical car insurance discounts are available to customers who bundle auto and home insurance, are retirees and who have multiple vehicles insured with Aviva.