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When evaluating home insurance companies to determine which ones are the “best,” several key factors typically come into play. Different individuals might weigh these factors differently, but generally, the following are considered:

1. Comprehensive Coverage

  • Diverse Policies: Offers various plans that cater to different customer needs.
  • Customization: Allows policyholders to tailor coverages to meet their specific requirements.

2. Customer Service

  • Accessibility: Easy to reach through various platforms (phone, email, online chat).
  • Responsiveness: Swift in responding to customer inquiries and claims.
  • Support: Provides helpful and reliable information during policy purchase and claims.

3. Claims Processing

  • Efficiency: Timely and hassle-free claims processing.
  • Fairness: Objective and transparent evaluation of claims.
  • Satisfaction: High customer satisfaction ratings related to claims handling.

4. Financial Stability

  • Solvency: Demonstrates strong financial health to ensure it can meet its policy obligations.
  • Reputation: Established and respected in the insurance industry.

5. Pricing

  • Competitiveness: Offers rates that are competitive in the market.
  • Transparency: Clearly lays out costs, without hidden fees.
  • Discounts: Provides opportunities for policyholders to save money (e.g., bundling, loyalty discounts).

6. User Experience

  • Ease of Use: Simplified policy purchasing and management processes.
  • Online Tools: Offers robust online platforms and digital tools for policy management.
  • Information Availability: Provides clear and detailed information about policies and coverages.

7. Innovation

  • Technology: Utilizes technology to enhance customer experience (e.g., mobile apps, online claims filing).
  • Products: Continuously updates and innovates its product offerings.

8. Customer Reviews and Ratings

  • Positive Feedback: Receives favorable reviews and ratings from customers.
  • Recognition: Gains accolades or awards from recognized industry bodies or consumer organizations.

9. Additional Services

  • Additional Products: Offers a variety of insurance and financial products.
  • Resources: Provides educational resources to help customers understand insurance better.

10. Legal and Ethical Standing

  • Compliance: Adheres to industry regulations and standards.
  • Ethical Practice: Demonstrates a commitment to ethical business practices.

Top 10 Best Home Insurance Companies in Canada

  1. Square One Insurance
  2. TD Insurance
  3. Intact Insurance
  4. Aviva Insurance
  5. Desjardins Insurance
  6. The Co-operators
  7. Belairdirect
  8. Sonnet Insurance
  9. Wawanesa Insurance
  10. Economical Insurance


Square One Insurance

Square One Insurance Services, which was established in 2011, is known for offering a modern approach to home insurance, providing customers with the ability to customize their policy to meet their specific needs. It operates in various regions in North America, providing specialized and personalized home insurance products.


  1. Customizable Policies:
    • Customers can tailor their policies to cover exactly what they need, which might help them avoid paying for unnecessary coverages.
  2. Digital-First Approach:
    • Square One has been recognized for its online platform and digital services, which allow customers to purchase and manage their policies online.
  3. Transparent Pricing:
    • The company is known for its transparent pricing and coverage details, ensuring customers understand what they’re paying for.
  4. Claims Process:
    • Historically, some customers have praised Square One for its straightforward and efficient claims process.
  5. Educational Resources:
    • The company provides useful online resources to educate customers about insurance concepts and necessary details.


  1. Limited Physical Presence:
    • Since it’s an online-focused company, customers looking for in-person services might be disappointed.
  2. Coverage Limitations:
    • Depending on the region, there may be limitations or exclusions in coverage that some customers find unsatisfactory.

Key Features:

  • Personal Property Coverage: Helps to protect personal belongings in the event of insured damage or loss.
  • Additional Living Expenses: Provides coverage for necessary expenses like hotel stays if the home becomes uninhabitable due to insured damage.
  • Legal Protection: Liability coverage to protect the insured in case they are responsible for injury to others or damage to their property.
  • Specialty Coverage Options: Offering add-ons or separate policies for special items like high-value jewelry or additional coverage like earthquake or flood insurance where it is applicable.

TD Insurance


  1. Widespread Recognition:
    • TD Insurance is one of the better-known insurance brands in Canada, with a generally solid reputation.
  2. Comprehensive Coverage:
    • TD Insurance typically offers a range of coverage options to cater to different homeowner needs, including protection against theft, fire, and certain types of water damage.
  3. Bundle Options:
    • Customers might have the option to bundle various insurance products (like home and auto insurance) to potentially save on premiums.
  4. Accessibility:
    • With a broad online presence and various physical locations, TD Insurance offers multiple channels for customer interaction and claims processing.
  5. Customer Service:
    • While experiences may vary, TD Insurance has historically been recognized for its customer service and support.


  1. Pricing:
    • Some customers might find TD Insurance’s pricing to be higher compared to other providers, particularly if seeking basic, no-frills coverage.
  2. Claim Resolution:
    • As with any large insurance provider, experiences with claim resolution can be mixed, with some customers potentially facing delays or dissatisfaction.
  3. Policy Limitations:
    • Customers should be mindful to carefully review and understand policy limitations and exclusions to avoid surprises in the event of a claim.

Key Features:

  • Diverse Policy Options:
    • TD Insurance typically offers various policy options catering to different customer needs, including different types of home, condo, and renters’ insurance.
  • Discounts:
    • There may be opportunities to qualify for various discounts, such as multi-product discounts, claims-free discounts, and others.
  • Online Services:
    • Online quote generation, policy management, and claim submission are typically available for customer convenience.
  • Additional Coverage Options:
    • Customers may have the option to add additional coverages, like increased liability or contents coverage, to suit their specific needs.

Bottom Line:

TD Insurance may be suitable for customers looking for a recognizable brand and comprehensive coverage options. As always, it’s crucial for potential policyholders to thoroughly understand their policy, be aware of all terms and conditions, and compare quotes and offerings from multiple providers to ensure they’re selecting the best policy for their unique needs.

Intact Insurance



  1. Widespread Availability:
    • Intact has a strong presence across Canada, making it accessible to a large pool of customers.
  2. Comprehensive Coverage:
    • The company is known for offering a wide range of coverage options to meet various customer needs.
  3. Customer Service:
    • Intact historically has had a reputation for providing solid customer service, with numerous channels available for support.
  4. Online Tools:
    • Intact typically offers online tools for policy management, claims filing, and other customer services, which can provide added convenience.
  5. Discount Opportunities:
    • There may be multiple opportunities to secure discounts, such as bundling policies.


  1. Premium Rates:
    • Some customers have historically found Intact’s rates to be higher compared to other providers.
  2. Claims Processing:
    • While many find claims processing to be smooth, there can be varied experiences, and some customers may find the process to be lengthy or challenging.
  3. Policy Understanding:
    • Some customers may find certain policies or aspects of coverage to be confusing or unclear without thorough explanation.

Key Features:

  • Variety of Policies:
    • Intact typically offers various policy options for homeowners, condominium owners, and tenants.
  • Enhanced Coverages:
    • Options for enhanced or additional coverage, such as for valuables or additional risks, are often available.
  • Digital Experience:
    • Intact usually provides digital platforms to manage policies, pay premiums, and submit claims online.
  • Claims Guarantee:
    • The company has historically offered a claims satisfaction guarantee, promising a certain level of service during the claims process.

Bottom Line:

Intact Insurance is traditionally considered to be a reliable insurer with various coverage options and a robust digital experience. However, it is paramount to review the most current and specific customer feedback, thoroughly understand policy offerings, and perhaps compare quotes with other providers to ensure optimal decision-making regarding your insurance needs in 2023.

Aviva Insurance

aviva car insurance


  1. Extensive Coverage Options:
    • Aviva has been known to offer a variety of comprehensive home insurance policies suitable for different needs and preferences.
  2. Customer Service:
    • Generally, Aviva has a reputation for being customer-centric with various channels for customer communication and service.
  3. Online Platform:
    • Aviva typically offers online tools, allowing customers to manage their policies, make claims, and access other services electronically.
  4. Additional Coverage Options:
    • Customers have usually been able to enhance their policies with additional coverages, such as for high-value items.
  5. Global Presence:
    • With a solid global footprint, Aviva is recognized internationally, which might bring an additional layer of stability and reliability.


  1. Price Points:
    • Some customers might find Aviva’s premiums to be on the higher side compared to other insurers.
  2. Claims Processing:
    • As is common with many insurers, experiences with claims processing can be mixed, with some customers potentially experiencing delays or dissatisfaction.
  3. Policy Clarity:
    • Certain customers might find some of the policy language or offerings to be complex or unclear without proper guidance.

Key Features:

  • Diverse Policy Offerings:
    • From standard policies to more specialized ones, Aviva generally offers a broad spectrum of home insurance products.
  • Online Claim Filing:
    • The option to file claims online and track their progress typically adds a layer of convenience for policyholders.
  • Policy Customization:
    • Depending on your location and the specific product line, Aviva often allows for a level of customization in the policy.
  • Additional Living Expenses Coverage:
    • Coverage for additional living expenses in cases where the insured property becomes uninhabitable has traditionally been available.

Bottom Line:

While Aviva has a reputation for being a solid insurance provider with various options for coverage, it’s essential for potential customers to do thorough research, understand their policy in detail, and consult with insurance professionals to ensure they are making informed decisions. Additionally, for the most accurate picture of customer satisfaction and product offerings in 2023, refer to the most recent reviews and updates from the company or on online review platforms.

Desjardins Insurance



  1. Comprehensive Coverage:
    • Desjardins has been known to offer robust and comprehensive coverage options that cater to various needs and preferences of homeowners.
  2. Online Accessibility:
    • Desjardins has offered online platforms that allow for policy management, claim submission, and other tasks to be carried out virtually, adding convenience.
  3. Discounts and Bundle Options:
    • The insurer typically provides opportunities for discounts, especially when bundling different types of insurance together.
  4. Customer Service:
    • Desjardins has been recognized for providing reliable customer service through various channels.


  1. Pricing:
    • Some customers might find Desjardins to be pricier compared to other insurance providers depending on the specifics of the coverage needed.
  2. Claims Processing:
    • There might be mixed reviews regarding the speed and ease of the claims processing with Desjardins, as this can be influenced by numerous factors.
  3. Policy Understanding:
    • Some customers might find certain policy aspects complex or unclear, necessitating additional clarification and guidance.

Key Features:

  • Coverage Options:
    • Desjardins generally offers a variety of coverage options, from basic coverage to more comprehensive policies that might include additional living expenses, liability coverage, and more.
  • Customizable Policies:
    • Typically, policies can be customized to suit the specific needs of the homeowner, allowing for flexibility in coverage.
  • Online Tools:
    • Tools for online quotes, policy management, and claims filing have traditionally been offered.
  • Alerter Feature:
    • Desjardins has offered an “Ajusto” program which monitors certain risk factors and could potentially offer discounts for safe practices. Additionally, a feature known as “Alert” could provide real-time alerts for water leaks and freeze alerts, enhancing home protection (features available might depend on your geographical location and policy type).

Bottom Line:

Desjardins Insurance has been known to provide a varied selection of home insurance products catering to different customer requirements. It is crucial to peruse policy documents carefully, understand all coverage aspects and potential limitations, and consult with an insurance professional to ensure the policy meets all your needs.

The Co-operators



  1. Community-Oriented:
    • Being a cooperative, The Co-operators places emphasis on community and member benefits, which may appeal to customers who prioritize social and community values in companies they engage with.
  2. Variety of Coverages:
    • Typically offers a range of home insurance coverage options and policies to cater to diverse customer needs.
  3. Multi-Product Discounts:
    • Often provides opportunities for discounts when bundling different types of insurance policies together.
  4. Accessible Customer Service:
    • Has been recognized for good customer service and ease of access through various communication channels.
  5. Sustainability Focus:
    • The Co-operators has been noted for its focus on sustainability and social responsibility, which might be appealing to environmentally conscious consumers.


  1. Pricing:
    • Depending on the policy and customer, some may find their pricing to be higher in comparison to other insurers.
  2. Claims Processing:
    • Experiences with claims processing might vary, with some customers potentially facing challenges or delays.
  3. Policy Limitations:
    • Customers may find certain limitations or exclusions in policies that require careful attention and understanding.

Key Features:

  • Flexible Coverage Options:
    • Typically offers various home insurance policies that provide flexibility in terms of coverage levels and types, including policies for homeowners, condo owners, and renters.
  • Online Tools:
    • May offer online platforms for managing policies, obtaining quotes, and submitting claims, enhancing customer convenience.
  • Claims Satisfaction Guarantee:
    • In the past, The Co-operators has offered a claims satisfaction guarantee, providing assurance regarding their claims service.
  • Enhanced Coverage Options:
    • Potential availability of additional coverage options for specific needs like sewer backup, flooding, or valuable item coverage.

Bottom Line:

The Co-operators has traditionally been a choice for those who align with cooperative values and are seeking a range of coverage options. It’s vital to carefully review policy documents, understand all coverage and exclusions, and possibly compare with other providers to ensure comprehensive protection.




  1. Digital Platform:
    • belairdirect has been known for its robust online platform, which allows customers to manage policies, file claims, and get quotes with ease.
  2. Competitive Pricing:
    • Some consumers have found belairdirect to offer competitive pricing in comparison to other insurance providers.
  3. Various Coverage Options:
    • They have traditionally offered a variety of coverage options to meet different customer needs, such as coverage for homeowners, condo owners, and tenants.
  4. Bundle Options:
    • Opportunities for discounts through bundling home and auto insurance have generally been available.


  1. Customer Service Experiences:
    • Like many large providers, experiences with customer service can be mixed and might depend on the specific circumstances and individuals involved.
  2. Claims Processing:
    • Some customers might experience variations in the ease and speed of claims processing.
  3. Policy Clarity:
    • Certain consumers might desire more transparent communication regarding policy details and claim eligibility.

Key Features:

  • Online Accessibility:
    • belairdirect typically provides online tools for policy management and claims, offering a convenient digital experience.
  • 24/7 Claims Support:
    • They have traditionally offered 24/7 claims support, which can be particularly beneficial in emergencies.
  • Coverage Customization:
    • Customers have generally been able to customize their coverage to an extent, allowing them to adjust policies to their specific needs.
  • Discount Opportunities:
    • Various discounts, such as bundling and claims-free discounts, may be available, providing opportunities for savings.

Bottom Line:

belairdirect has been known to offer a user-friendly digital platform and various home insurance products. However, it is always advisable to carefully read through any insurance policy to understand the coverages, limitations, and exclusions fully. Customer experiences can be varied, so reviewing the most recent feedback and possibly speaking with a company representative can provide valuable insight.

Sonnet Insurance


  1. User-Friendly Online Platform:
    • Sonnet has been recognized for its easy-to-use online platform, allowing customers to get quotes, purchase policies, and manage their accounts with ease.
  2. Transparent Pricing:
    • The platform typically provides transparent pricing, enabling customers to see breakdowns of their costs and coverage.
  3. Quick Quote Process:
    • Customers have often appreciated the straightforward and quick online quote process.
  4. Customizable Coverage:
    • Offers a level of flexibility in customizing policy coverage to cater to individual needs.


  1. Customer Service:
    • While an online model provides convenience, some customers might prefer more traditional, direct human interaction for their queries and service.
  2. Pricing Concerns:
    • Some customers might find their rates less competitive compared to other insurers, depending on individual circumstances and coverage needs.
  3. Limited Physical Presence:
    • Customers looking for in-person service may find limitations due to Sonnet’s primarily online model.

Key Features:

  • Fully Online:
    • Sonnet allows customers to manage almost all aspects of their policy online, including purchasing, managing, and claiming.
  • Various Coverage Options:
    • Offers different levels of home insurance coverage to cater to varied customer requirements, including homeowners, condo owners, and renters.
  • Claims Satisfaction:
    • The company has historically provided clear information regarding the claims process, which can be initiated online.

Bottom Line:

Sonnet Insurance has been known for making the insurance process straightforward and digital, which might be particularly appealing to those who prefer managing their policies online. While this digital convenience is a notable advantage, potential policyholders should carefully review their coverage options, pricing, and customer feedback to ensure it aligns with their expectations and needs.

Wawanesa Insurance



  1. Comprehensive Coverage:
    • Wawanesa has historically offered a variety of home insurance options providing comprehensive coverage to meet different customer needs.
  2. Customer Service:
    • The company has traditionally been recognized for its customer service, with various channels for customer communication and support.
  3. Claims Satisfaction:
    • Some customers have expressed satisfaction with Wawanesa’s claims processing, appreciating the timeliness and support during claims.
  4. Discount Opportunities:
    • Wawanesa has generally provided various discount opportunities, such as multi-policy discounts, which could be appealing to customers looking to bundle insurance policies.


  1. Pricing Variances:
    • Pricing experiences may vary, and some customers might find Wawanesa’s premiums to be on the higher side compared to other insurers.
  2. Policy Understanding:
    • Certain customers might find some of the policy language or offerings to be complex or unclear without detailed guidance.
  3. Online Experience:
    • Depending on personal preferences and experiences, some customers might desire improvements in the online platform for policy management and claims processing.

Key Features:

  • Policy Options:
    • Wawanesa typically offers various policy options for home insurance, catering to homeowners, condo owners, and renters, with varying levels of coverage.
  • Claims Process:
    • The company traditionally provides multiple avenues to file a claim, including online and through call centers.
  • Brokers Network:
    • Wawanesa operates with a network of brokers, which could be beneficial to customers looking for tailored advice and support.
  • Additional Coverage Options:
    • The availability of add-on coverages for specific needs, such as additional valuables or expanded liability, has usually been offered.

Bottom Line:

Wawanesa Insurance has been recognized for providing a range of insurance products, including home insurance with varied coverages to cater to a wide spectrum of customer needs. It is crucial to peruse policy documents carefully, understand all the coverage aspects and potential limitations, and perhaps consult with insurance professionals to ensure that the policy fits your specific needs.

Economical Insurance

The Economical Insurance


  1. Diverse Coverage Options:
    • Economical has been known for offering a wide range of home insurance options, including policies for homeowners, condo owners, and renters.
  2. Customer Service:
    • Traditionally, the company has been recognized for its customer service through various channels, including broker networks.
  3. Bundling Options:
    • The insurer often provides options to bundle different types of insurance policies, which might offer discounted rates.
  4. Claims Satisfaction:
    • Some customers have reported a satisfactory experience with the claims process, noting efficiency and support.


  1. Pricing Discrepancies:
    • Some customers might find their pricing to be less competitive compared to other insurers, depending on the policy and individual circumstances.
  2. Policy Clarity:
    • Some customers might desire more transparency or clarity regarding policy details and claim eligibility.
  3. Digital Experience:
    • Depending on the updates post-2021, customers might look for enhancements in the online platform for policy management and claims filing.

Key Features:

  • Variety of Coverage:
    • Historically, Economical Insurance offers a plethora of insurance coverages catering to different needs, including specific coverages like liability, dwelling protection, and more.
  • Broker Network:
    • Economical typically works with a network of brokers, which can provide tailored advice and support in choosing and managing policies.
  • Additional Coverage Options:
    • There is generally the availability of adding specialized coverages, such as for high-value items, into policies.

Bottom Line:

Economical Insurance has traditionally been noted for its comprehensive coverage options and customer service, particularly through broker networks. However, it is crucial to carefully assess the specific coverages, limitations, and exclusions within their policy offerings. Customers’ experiences, particularly concerning pricing and claims handling, might vary widely based on individual circumstances.

Tips: Choosing the Best Home Insurance Company in Canada

home insurance

Choosing the best home insurance company can be a pivotal decision that influences your financial stability and peace of mind in the event of unexpected occurrences. When it comes to selecting a home insurance provider in Canada, considering a few critical factors can guide you toward making an informed choice:

1. Assess Your Needs:

  • Type of Coverage: Understand the different types of coverages like comprehensive, broad, and basic or no-frills policies.
  • Additional Coverage: Determine if you need add-ons like sewer backup coverage, earthquake coverage, or additional coverage for high-value items.

2. Reputation and Reliability:

  • Customer Reviews: Check customer reviews and testimonials for insights into customer service and claims processing experiences.
  • Company Stability: Look into the financial stability of the company, ensuring they can cover claims even in widespread disaster events.

3. Customer Service:

  • Accessibility: Ensure the company is easily accessible through various channels (online, phone, in-person).
  • Communication: Assess whether the company communicates clearly, providing transparent information about policies and processes.

4. Claims Process:

  • Ease of Filing: Consider how straightforward it is to file a claim and the available platforms (online, app, phone).
  • Claims Approval Rate: Check the company’s history concerning claim approvals and customer satisfaction during claims.

5. Pricing and Discounts:

  • Competitive Pricing: Compare prices from different providers ensuring you’re getting competitive rates for your coverage.
  • Discounts: Explore available discounts, such as bundling home and auto insurance, loyalty discounts, or security feature discounts.

6. Policy Details:

  • Exclusions: Understand what is not covered in your policy to avoid surprises during claims.
  • Deductibles: Know your deductible amount and ensure it is affordable for you in the event of a claim.
  • Liability Limits: Make sure that your policy has adequate liability coverage to protect your assets.

7. Work with a Broker:

  • Professional Guidance: Insurance brokers can provide professional advice and help you navigate through various offerings and pricing.
  • Policy Customization: Brokers can assist in customizing policies to match your specific needs and circumstances.

8. Online Presence:

  • Digital Platforms: Assess the usability of the insurer’s digital platforms for policy management and claims.
  • Online Resources: Check if the insurer provides online resources and tools to educate and assist policyholders.

9. Legal Compliance:

  • Regulation Adherence: Ensure the insurance company adheres to regulatory standards set by Canadian governing bodies.

10. Community Involvement:

  • Corporate Responsibility: Some consumers value companies with a focus on social responsibility and community involvement.

Closing Thoughts:

Remember that the cheapest policy is not always the best one. Balance cost against coverage and service to ensure you’re adequately protected and will receive good service in the event of a claim. Engage in regular reviews of your policy, especially after significant life or property changes, to make sure your coverage remains apt and effective.

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